PAID MEDIA

Media, built
like software.

Meta and Google campaigns managed by the same studio that builds your product: structured, tracked, and optimized continuously.

Barking Dogs — Paid Media & Digital Growth

Platforms and campaign types

Meta Ads

Facebook · Instagram

Advanced segmentation, tested creatives, and remarketing to turn cold audiences into customers.

Google Search

Search

Capture active intent: the search that already exists becomes qualified clicks.

Performance Max

Google

One campaign that distributes automatically across Search, Display, YouTube, Maps, and Gmail based on what converts best.

Google Display

Display

Constant presence while your audience browses, so you're first when they decide.

What the management includes

  • Strategy and account architecture
  • Conversion and tracking setup
  • Audience targeting
  • Campaign implementation
  • Continuous optimization (budget, bids, creative)
  • Remarketing
  • Regular performance reporting

What it doesn't

  • Advertising budget (media spend runs separately from the management fee)
  • Content and social media management (it's a separate service)

How we work

01

Analysis

We review your product, your funnel, and your current ad setup. We define which campaigns make sense — and which don't.

02

Strategy

We pick platforms, structure the accounts, and define targeting, message, and budget.

03

Implementation

We set up tracking, launch the campaigns, and start testing creative and audiences.

04

Optimization

We iterate on what the data shows: budget, bids, creative, and conversions, with regular reporting.

Complementary
Landing PagesEmail MarketingAutomationCommercial Support

Paid media questions.

Meta Ads (Facebook and Instagram) and Google Ads. Google includes Search, Performance Max, and Display — each with its own objective and data logic.
Search for active intent, Performance Max for automated multi-channel distribution, Display for constant presence, and Meta to segment audiences with strong creative and remarketing. Strategy decides the combination.
No. The fee covers management: strategy, setup, implementation, optimization, and reporting. You control the media budget in the platforms, and it runs separately.
A clear business goal, access to the ad accounts (or creating new ones), and a 24-hour diagnostic call. From there we build the account architecture and testing plan.
Barking Dogs

Ready to turn
media into results?

One team, two disciplines: we review your current setup and build a prioritized paid media plan within 24 hours.

Start with a diagnostic